|
INSTRUCTIONS
Enter an estimate of how many visitors your expect to have at your web site, per
week or per month. This number might also represent an expected, or desired,
change in web traffic.
Select a Conversion Rate. This is the percent of visitors that come to your web
site and buy something. For example, if 2 out of 100 visitors buy something,
that is a 2% conversion rate.
Estimate your Average Order Value (AOV). This is how much a customer will
typically spend when they buy something on your web site.
Enter an estimate of your Profit Margin. For example, if your average sale is
$100, and it costs you $75, your profit margin is 25%.
Enter the average number of purchases that your web customer will make in one
year. If your average web customer makes 1 purchase once every 4 months, that
would be 3 purchases per year. If they make 1 purchase every once every 24
months, that would be 0.5 purchases per year.
Estimate the number of years that your average customer will remain loyal to
you. In other words, how many years will your customer continue to be your
customer?
Your results will appear dynamically as you make any adjustment.
In addition to calculating the cumulative value of web traffic, the calculator
also estimates the effective value of each and EVERY visitor to the web
site. This measurement is
valuable to know when building a web marketing and direct marketing strategy. Remember, "you cannot manage what you do not measure",
so tracking and understanding the right WEB METRICS
are essential to successful
a web site.
If you would like to increase the
value of your Internet traffic, contact
the Consultants at iMarketing Strategy.
|
