Integrated Marketing

Integrated Marketing is a universal contact strategy that begins with "clean data" extracted from customer transactions. With input from management, a marketing engine is built that models the logic behind a buying decision. The models are used to predict human behavior which is tested through a series of marketing campaigns, across multiple marketing channels. The responses are measured and the campaigns are adjusted for optimum performance.

As the prospects and buyers migrate between the marketing channels, the conversion of leads are closely monitored with an integrated contact management database. From this, the actions of prospects and customers are collected and entered back into the buying model as cumulative variables. The collection of this data improves the statistical models, resulting in increased sales.

Flowchart of Integrated Marketing Process

The Internet plays a key role inside the functionality of an Integrated Marketing program. In addition to being the most cost effective marketing channel, the digital environment provides for "real time" measurements of prospect and customer actions, as well as customer relationship management. The Internet also provides the perfect media for cross channel integration of marketing campaigns. As a result, a successful Integrated Marketing program will incorporate a well planned, Internet Marketing Strategy.

Through a strategic alliance with Direct Services Inc., iMarketing Strategy assists clients with the development, testing and rollout of their fully Integrated Marketing systems that model buyer behavior, optimizes list selects, uses multiple marketing channels with cross channel paths, and integrates into a lead management system for real time tracking of responses. If you would like to increase your incremental revenue with an Integrated Marketing approach, Contact iMarketing Strategy today to discuss your options.