Email Marketing

INTRODUCTION TO EMAIL

CONCEPT

DEVELOPMENT
·          Circulation List
·          Email Hyperlinks
·          Creation of the Email

DISTRIBUTION 
·          Technical Considerations
·          Tracking and Filtering
·          Bad Email Addresses
·          Vendor Selection
·          HTML Detection
·          Personalization
·          Draft Review
·          Mistakes and Recourse
·          SPAM Policy

CONTACT STRATEGY
·          Preceding Marketing
·          Follow-up Contact

TRACKING
·          Emails Opened
·          Click Throughs
·          Tracking Sales
·          Response Curve
·          Requests for Removal
·          Bad Email Addresses
·          Asset Level Tracking

ASSET  MAINTENANCE
·          Feedback
·          Virus Attachments
·          Removal Request Page
·          Removal Request Replies
·          Suppression List

ASSET  MANAGEMENT
·          Removal Requests
·          Blacklists and SPAM
·          SPAM Laws
·          Seed Lists
·          New Email Address Collection
·          Email Syntax
·          Creative Email Collection

EXECUTIVE  UPDATES

CONCLUSION 

 

 

Email Marketing is one of the many Internet marketing channels that can be extremely successful and cost effective, if managed properly.  This website delivers advice from a business management perspective that can make or break a successful email program. If you are interested in building a LEGAL and EFFECTIVE email marketing strategy, contact the consultants at iMarketing Strategy to discuss your options.

INTRODUCTION

At the simplest level, email marketing is very similar to direct marketing, with the same questions being asked at the beginning of the campaign;

  • What do you say?

  • What do you offer?

  • Who do you send it to?

  • When is the best time to send it?

  • And, how do you track the responses?

 The email channel is slightly more complicated because it is an electronic, interactive media in which the recipients can respond immediately. When the recipient hits the REPLY button, this adds another layer of responsibility. Questions arise like, who is going to read and answer the recipient’s REPLY, and when? Unlike tradition mail, or even phone calls, email responses are expected quickly.

The basic marketing questions (posed above) address the “Concept” of an email marketing campaign. This is followed by the “Development” of the email, its “Distribution”, the "Contact Strategy",  “Tracking” of the responses,  “Asset Maintenance”, “Asset Management”, followed with “Executive Updates” that reports on the success and viability of the email channel. The following sections of this web site will review each of these components, in detail.

First Section - CONCEPT