Conclusion
With real time reporting and immediacy
of response, Email Marketing can be one of the most exciting and
profitable marketing channels. Aside from the numerous opportunities
for marketing products and services, email is highly effective for
promoting a brand and supporting customer service. However, in order
to accomplish any of this effectively, the email channel must be
managed with structure, organization, discipline and thoughtful
planning. Furthermore, the email channel must be integrated into the
universal contact strategy, coordinating its campaigns with direct
mail (catalogs, PIPs, solos, faxes), telemarketing sales, field sales,
web site promotions and other emarketing campaigns.
Please direct you
comments, questions or requests to;
Brent J. Dreyer, at bdreyer@iMarketingStrategy.com
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